NIC Notes

Insights in Seniors Housing & Care

COVID-19  |  Ideas and Discussion  |  Seniors Housing

A Rare Opportunity to Build Trust

By: Brian Jurutka  |  May 21, 2020

As COVID-19 continues to threaten millions of frail elders, the seniors housing and care communities in which many of them live face immense challenges. Despite shortages of PPE, testing, and support, operators have had to find ways to care for residents, many of whom require intimate personal contact to assist in activities of daily living, while fending off a highly contagious, invisible, lethal disease that can be spread by asymptomatic or presymptomatic carriers.