NIC Notes

Insights in Seniors Housing & Care

Economic Trends  |  Market Trends  |  Senior Housing

How Do You Measure Market Depth?

By: Lana Peck  |  July 12, 2017

The consideration of a new development raises a lot of questions. How successful will a proposed property be in its initial lease-up period and will it be able to capture some of the existing demand as well as a portion of the current and projected growth? What is the optimal combination of care types? How about the mix of unit prices and floor plans; how many one- or two-bedroom units should be planned?

Economic Trends  |  Market Trends  |  Senior Housing  |  Workforce

Understanding Your Market Study Part 3: Conducting a Desktop Competitor Analysis

By: Lana Peck  |  May 26, 2017

The first segment of this multi-part series established that market studies are a critical component of determining whether a proposed seniors housing property is an attractive investment opportunity. The second segment touched on maximizing accuracy in defining a market area. And the third segment discussed quantifying and qualifying the competitive environment.

Market Trends  |  Senior Housing  |  Workforce

Understanding Your Market Study: Part 3

By: Lana Peck  |  April 19, 2017

Conducting a Desktop Analysis of the Competition When conducting a market study competitor analysis, many tools and sources of public information are available right from your desktop. The task may seem overwhelming, especially if the market is highly competitive. But here are some best practices to follow: Know what you are looking for Consider why the information is available Think like a prospective resident Organize a collection plan

Market Trends  |  Senior Housing  |  Workforce

Understanding Your Market Study: Part 2

By: Lana Peck  |  March 29, 2017

Defining the Market Area The first segment of this multi-part blog series established that market studies require particular attention as a critical component of the seniors housing development planning process. In this second segment, we’ll touch upon common methodologies, and uncover fine points that can increase the accuracy of a market study.

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