NIC Notes

Insights in Seniors Housing & Care

Market Trends  |  NIC Fall Conference  |  Senior Housing

Middle-Market Model Requires Creative Approaches

By: NIC  |  January 12, 2021

The senior living market faces a new reality. The economic fallout of the pandemic has put pressure on the affordability of many communities. Elders who previously had the resources to move into a community may no longer be able to do so, expanding the already large group of seniors with modest incomes in need of housing. At the same time, more middle-income seniors are drifting into the low-cost end of the market.

COVID-19  |  Economic Trends  |  Market Trends  |  Senior Housing  |  Skilled Nursing

NIC Notes’ Top Posts of 2020

By: NIC  |  December 23, 2020

By the end of 2020, NIC will have posted approximately 140 articles on this blog for the year. Posts range in style and content, offering a mix of data, analysis, commentary, and many insights drawn from NIC events, publications, surveys, and data releases. Obviously, the COVID-19 pandemic, which we began to write about in March, held sway over our readers throughout the year. NIC Notes has become a reliable source of new data, insights, and forward-thinking perspective, designed to help operators, capital providers and other stakeholders, as they’ve struggled both to protect residents and adapt to a highly challenging business environment.

Economic Trends  |  Ideas and Discussion  |  Senior Housing

Marketing Strategies: The Pandemic Pivot

By: NIC  |  December 15, 2020

Two educational sessions at NIC Fall Conference address the sales challenge. As an effective vaccine for COVID-19 rolls out, seniors housing operators and owners are hopeful that sales will get a big boost in early 2021. But until then, they still face a challenging marketing landscape as the virus continues to spread amid renewed lockdowns and restrictions.

COVID-19  |  Senior Housing  |  Skilled Nursing  |  healthcare

Update on the 2021 NIC Spring Conference

By: NIC  |  December 11, 2020

2020 has been a challenging year. The seniors housing and care sector was thrust into an adrenaline-fueled, 24/7 pitched battle to protect millions of America’s most vulnerable citizens from the deadly COVID-19 global pandemic. Leaders across the sector have been challenged by regulatory inconsistencies, sweeping changes in public policy, an intense media spotlight, evolving consumer attitudes, changes in healthcare delivery, the implementation of new technology, mental and physical health concerns of staff and residents, and uncertainty in capital markets – just to name a few.

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