The COVID-19 pandemic has ushered in an era of unprecedented change in the world’s healthcare landscape. Some of these changes may be temporary – lasting only until a vaccine or widespread testing is available – but others will have secured their place with consumers and will become permanently woven into the fabric of the healthcare system. There is an increased sense of uneasiness in visiting medical office buildings, urgent care sites, and hospitals, especially for routine checkups and minor ailments. Despite this apprehension, the level of care needed to support the United States’ population has not subsided.
And the beat goes on as the new normal of living in a world of COVID-19 becomes our reality. However, the beat is not like any rhythm we have ever known. The pandemic has changed the pace of virtually every aspect of our lives and for those of us involved in caring for America’s elders who reside in seniors housing and skilled nursing properties, the challenge has been formidable, although not insurmountable.
A NIC report developed to provide timely insights from owners and C-suite operators and executives on the pulse of seniors housing and skilled nursing sectors. NIC’s weekly Executive Survey of operators in seniors housing and skilled nursing is designed to deliver transparency into market fundamentals in the seniors housing and care space at a time where market conditions are rapidly changing—
NIC’s popular “Leadership Huddle” series of webinars continued on May 7, again drawing well over a thousand registrations. “Confronting the New “Normal”: A Conversation between Operators, Lenders and Private Equity Providers During a Pandemic,” featured another panel of senior decision-makers, discussing what they’ve learned and how they’re managing their businesses at this stage of the pandemic.