NIC Notes

Insights in Seniors Housing & Care

Economic Trends  |  Ideas and Discussion  |  Senior Housing

Marketing Strategies: The Pandemic Pivot

By: NIC  |  December 15, 2020

Two educational sessions at NIC Fall Conference address the sales challenge. As an effective vaccine for COVID-19 rolls out, seniors housing operators and owners are hopeful that sales will get a big boost in early 2021. But until then, they still face a challenging marketing landscape as the virus continues to spread amid renewed lockdowns and restrictions.

Business Environment  |  Economic Trends  |  Ideas and Discussion  |  Senior Housing  |  Skilled Nursing

Dramatic Moments: 30 Years of Investment in Seniors Housing and Care Part 3

By: NIC  |  December 02, 2020

In “Dramatic Moments in History: Another Period of Disruption,” Kurt Read, Chair of the Board of Directors, NIC; and Principal, RSF Partners; provided attendees of the 2020 NIC Fall Conference with a review of the seniors housing and care industry’s performance characteristics since NIC was founded in 1991. This is the third and final post in our blogging series that provide the key takeaways from that session which reviewed the past 30 years of investment in seniors housing and care. In this post, we touch upon NIC’s role through those years, and look to the years ahead, with thoughts from a new generation of leaders sitting on NIC’s Future Leaders Council.

COVID-19  |  Ideas and Discussion  |  Senior Housing  |  Skilled Nursing

Avoiding Loneliness in the Face of Social Distancing: Seniors Housing and Care Operators Rise to the Occasion

By: Ryan Brooks  |  November 25, 2020

Toward the beginning of the COVID-19 public health crisis, I authored a blog post highlighting some of the strategies that seniors housing and care operators were implementing to maintain resident wellness and engagement. Subsequently, I had the opportunity to present on this topic at the 2020 NIC Fall Conference. While preparing, it struck me how much these strategies have evolved over the course of just a few months as operators stepped up to the challenge of delivering an ever-greater sense of connectedness to their residents in this time of a global pandemic.

Business Environment  |  Economic Trends  |  Ideas and Discussion

Dramatic Moments: 30 Years of Investment in Seniors Housing and Care Part 2

By: NIC  |  November 25, 2020

In “Dramatic Moments in History: Another Period of Disruption,” Kurt Read, Chair of Board of Directors, NIC; and Principal, RSF Partners; provided attendees of the 2020 NIC Fall Conference with a review of the seniors housing and care industry’s performance characteristics since NIC was founded in 1991. This is the second of a series of three NIC Notes posts that provide the key takeaways from that session which reviewed the past 30 years of investment in seniors housing and care.

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