Session speakers kickstart inspiration. Radical customer engagement can drive business growth. Healthcare and senior living can co-exist to open new possibilities. These are just two of the provocative topics to be explored during the NIC Talks session at the 2023 NIC Fall Conference.
Older adults choosing where they live is becoming increasingly dependent on how they want to live. Baby Boomers are determined to live with a sense of greater purpose—connected to their personal interests and those of the community around them. As part of that greater purpose, this generation is prioritizing their health and well-being. Senior housing has a significant role to play now, and in the future, to help deliver the value that residents demand.
Who, What, When, Where, Why. Those are the five basic questions vital to information gathering. The so-called five “W’s” are also a good place for owners and operators to start as they consider how to reposition a property amid occupancy challenges, changing demographics and an aging building stock. A panel of experts tackled the big questions on repositioning during an educational session at the 2022 NIC Fall Conference. The discussion, recapped below, was led by NIC Chief Economist Beth Mace.