The rapid growth of the older population is a bright spot for growth in senior living. But will quality keep pace with this demographic growth? “The workforce is the key to the future,” said Fee Stubblefield, founder and CEO at The Springs Living. Based in McMinnville, Oregon, the company owns and operates 18 senior living communities in the Northwest. Two new developments are underway. “Solving the workforce challenge is the number one issue impacting the quality of senior housing,” he added.
Ever heard of senior housing tourists? No, they’re not busloads of elderly travelers crisscrossing the country to visit assisted living communities. They’re not mature sightseers either, snapping photos of the latest amenity spaces. Instead, senior housing tourists are how Kai Hsiao describes newbie investors, developers, and operators in the senior housing industry, many of whom have failed to appreciate the healthcare aspects of the business.
As the pandemic eases, seniors housing and care operators are looking ahead. What lessons have been learned over the last 15 months to bolster consumer confidence? What strategies will boost occupancy?
NIC is convening thousands of seniors housing and skilled nursing capital providers, operators, and sector stakeholders for the first in-person NIC event since the onset of COVID-19. The 2021 NIC Fall Conference will deliver an exceptional attendee experience which attendees of NIC conferences have come to expect – but is incorporating a few changes to adapt to the demands of a world still battling a pandemic.