For the past two weeks, over a thousand seniors housing and care leaders from across the U.S. have logged on, often from their own home offices, to participate in their industry’s most important event. Of course, ‘the NIC’, in response to the COVID-19 pandemic, is now a virtual experience. But industry professionals have embraced what it has to offer. Many have discovered that ‘the NIC’ is as rich in thought-leadership and opportunities to connect with other decision-makers as ever – and that in some ways, the ‘essential virtual’ experience offers surprising advantages over traditional events. In the runup to the conference, NIC Founder & Strategic Advisor, Bob Kramer, pointed out that the new platform offers real value for attendees. He said, “The 2020 NIC Fall Conference is not only a uniquely affordable educational opportunity, it also provides an unprecedented new dealmaking platform, the NIC Community Connector™.” The vast majority of attendees are now registered on the NIC Community Connector, ensuring that there are, indeed, plenty of opportunities to connect directly with people in a position to make a deal.
The COVID-19 pandemic has created design challenges for the seniors housing and care sector that need to be articulated, addressed and navigated. Achieving the right balance between social connectivity and coronavirus exposure has now become one of the key trials facing seniors housing operators.
The seniors housing and care sector’s most important annual event will be virtual – but don’t make the mistake of thinking it’s become just another webinar. While the 2020 NIC Fall Conference does share a few features with other events that many of us have attended in this year of virtual conferences, it stands apart as a truly interactive, socially engaging convening of leaders, full of opportunities both to share knowledge and to connect with peers.