2020 has been a challenging year. The seniors housing and care sector was thrust into an adrenaline-fueled, 24/7 pitched battle to protect millions of America’s most vulnerable citizens from the deadly COVID-19 global pandemic. Leaders across the sector have been challenged by regulatory inconsistencies, sweeping changes in public policy, an intense media spotlight, evolving consumer attitudes, changes in healthcare delivery, the implementation of new technology, mental and physical health concerns of staff and residents, and uncertainty in capital markets – just to name a few.
The Labor Department reported that nonfarm payrolls rose by 245,000 in November and that the unemployment rate fell to 6.7% from 6.9% in October. This suggests that the employment recovery from the COVID-related drop in March and April continues, but at a decelerating pace. The consensus estimates for November had been for a gain of 470,000. In November, nonfarm employment was below its February level by 9.8 million jobs or by 6.5%.
In “Dramatic Moments in History: Another Period of Disruption,” Kurt Read, Chair of the Board of Directors, NIC; and Principal, RSF Partners; provided attendees of the 2020 NIC Fall Conference with a review of the seniors housing and care industry’s performance characteristics since NIC was founded in 1991. This is the third and final post in our blogging series that provide the key takeaways from that session which reviewed the past 30 years of investment in seniors housing and care. In this post, we touch upon NIC’s role through those years, and look to the years ahead, with thoughts from a new generation of leaders sitting on NIC’s Future Leaders Council.
Toward the beginning of the COVID-19 public health crisis, I authored a blog post highlighting some of the strategies that seniors housing and care operators were implementing to maintain resident wellness and engagement. Subsequently, I had the opportunity to present on this topic at the 2020 NIC Fall Conference. While preparing, it struck me how much these strategies have evolved over the course of just a few months as operators stepped up to the challenge of delivering an ever-greater sense of connectedness to their residents in this time of a global pandemic.