NIC Notes

Insights in Seniors Housing & Care

Bob Kramer

Bob Kramer is Co-founder, former CEO, and now Strategic Advisor at the National Investment Center for Seniors Housing & Care (NIC). He is also the Founder and Fellow of Nexus Insights, a thought leadership platform dedicated to the dissemination of ideas and models that challenge the status quo and contribute to the transformation of housing and aging services for older adults. He is broadly recognized as one of senior living’s most influential and high profile thought leaders and connectors. With over 35 years of industry leadership, he has earned the reputation of “agent provocateur” in the seniors housing and care industry. Mr. Kramer has been described as an “ice-cutter” and scout in identifying industries and trends that will disrupt the future of seniors housing, aging services and aging more broadly. In 1991, Mr. Kramer co-founded NIC to advance access and choice in seniors housing and care by attracting capital to grow the sector. Under his leadership, NIC became the go-to resource for data and analytics for the rapidly expanding seniors housing and care industry and an acknowledged thought leader for new ideas and trends impacting the provision of housing, services and care for older adults. He stepped out of the CEO role in 2017 and continues to serve NIC in the role of Strategic Advisor. Mr. Kramer was educated at Harvard and Oxford Universities and holds a Master of Divinity degree from Westminster Theological Seminary.


Business Environment  |  Ideas and Discussion  |  Market Trends  |  Senior Housing  |  Six Key Drivers  |  healthcare  |  medicare  |  telehealth

Six Key Drivers Shaping the Future of Senior Living: Key Driver #4

By: Bob Kramer  |  September 08, 2022

  Reframing Health and Healthcare NIC Co-Founder and Strategic Advisor Robert Kramer has identified “Six Key Drivers” that will shape the senior living industry over the next 10 years. Kramer is also Founder & Fellow at Nexus Insights, a think tank advancing the well-being of older adults through innovative models of housing, community and healthcare. NIC Notes is publishing a bi-weekly series detailing each key driver. View the first three installments of the "Six Key Drivers" blog series. What follows is an analysis of the fourth key driver: Reframing Health and Healthcare. Our new customers, as discussed in Key Driver #3, have a different take on longevity. They are not content to just live longer, they want to live better. They want their lifespan to as nearly as possible to match their “healthspan” or “wellspan.”

Business Environment  |  Ideas and Discussion  |  Market Trends  |  Senior Housing  |  Six Key Drivers

Six Key Drivers Shaping the Future of Senior Living: Key Driver #3

By: Bob Kramer  |  August 23, 2022

A New Customer Arrives NIC Co-Founder and Strategic Advisor Robert Kramer has identified “Six Key Drivers” that will shape the senior living industry over the next 10 years. Kramer is also Founder & Fellow at Nexus Insights, a think tank to advance the well-being of older adults through innovative models of housing, community and healthcare. NIC Notes is publishing a bi-weekly series detailing each key driver. View the first three installments of the "Six Key Driver" blog series. What follows is an analysis of the third key driver: a new customer.

Business Environment  |  Ideas and Discussion  |  Senior Housing  |  Six Key Drivers  |  Workforce

Six Key Drivers Shaping the Future of Senior Living: Key Driver #2

By: Bob Kramer  |  August 09, 2022

The Endemic Staffing Crisis NIC Co-Founder and Strategic Advisor Robert Kramer has identified “Six Key Drivers” that will shape the senior living industry over the next 10 years. Kramer is also Founder & Fellow at Nexus Insights, a think tank to advance the well-being of older adults through innovative models of housing, community, and healthcare. NIC Notes is publishing a bi-weekly series detailing each key driver. View the first two installments. What follows is an analysis of the second key driver: the workforce.

Business Environment  |  Ideas and Discussion  |  Senior Housing  |  Six Key Drivers

Six Key Drivers Shaping the Future of Senior Living: Key Driver #1

By: Bob Kramer  |  July 26, 2022

The COVID-19 Pandemic. NIC Co-Founder and Strategic Advisor Robert Kramer has identified “Six Key Drivers” that will shape the senior living industry over the next 10 years. Kramer is also Founder & Fellow at Nexus Insights, a think tank to advance the well-being of older adults through innovative models of housing, community, and healthcare. NIC Notes will publish a bi-weekly series detailing each key driver. View the introduction to the series. What follows is an analysis of the first key driver: the pandemic.

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