No one ever thinks of anything good coming from a Tsunami. A Tsunami is an unmitigated disaster of unparalleled proportions, that causes mass destruction in its wake. The phrase, “Silver Tsunami,” even as it’s used within the aging field, furthers an old and outdated view of aging; it also undercuts society’s ability to see the opportunities that arise from the incredible achievement of lengthening the average American lifespan by over 30 years just in the past century.
In today’s business environment, seniors housing and care leaders can often access capital through a phone call or a single meeting. They can develop strategy on a weekend leadership retreat. When it comes to solving workforce issues, however, no easy solutions have arisen, leaving the industry with a constant problem that just doesn’t seem to be going away any time soon.