NIC Notes

Insights in Seniors Housing & Care

Lisa McCracken

Lisa McCracken

Lisa McCracken, Head of Research & Analytics at the National Investment Center for Seniors Housing & Care (NIC), oversees NIC’s research and analytics team, which develops actionable, data-driven insights on industry challenges and opportunities and showcases practical examples of how organizations nationwide are embracing opportunities to meet the demands of a changing marketplace. Additionally, Lisa oversees a robust research agenda with nationally recognized partners to help the next generation of senior housing and care leaders address evolving and dramatically different consumer preferences and needs. Prior to joining NIC, Lisa served as director of senior living research and development with Ziegler, a leading investment bank for senior housing and care, where she oversaw research staff supporting the senior living, senior housing, and related corporate finance healthcare practices. Lisa began her career as a research analyst at Holleran, a healthcare and aging services research and consulting firm, where she was successively promoted to become vice president of research, managing partner and ultimately president between 2009 and 2013. She is a nationally recognized thought leader and public speaker and has been the lead researcher on a number of national research studies such as the LeadingAge Ziegler 200 and other industry-wide publications.


Market Trends  |  Senior Housing

Five Senior Housing Trends Shaping Growth in 2024

By: Lisa McCracken  |  January 18, 2024

The year ahead will likely be a dynamic one for senior housing and care with unfolding trends that will shape our sector in meaningful ways for the next decade as boomers age into the demographic most likely to access housing and services. The five trends below highlight some of these sector growth predictions to watch in 2024.

Ideas and Discussion  |  Research  |  Senior Housing

Repurposing Distressed Assets as a Solution to Serve the Middle Market

By: Lisa McCracken  |  January 10, 2024

Since the 2019 “Forgotten Middle” study, NIC has recognized the need to move towards actionable solutions for housing and care for the middle-market older adult. In early 2023, NIC joined with CVS Health to sponsor an in-depth study by Milken Institute’s Financial Innovations Lab® and Center for the Future of Aging to identify viable, actionable solutions for financing and scaling middle market senior housing & care. The culmination of this work is captured in a newly released report called, “Innovative Financing and Care Models to Scale Affordable Housing Solutions for Middle-Income Older Adults.” Four potential strategies for both senior housing and housing with care are outlined in this report.

Market Trends  |  NIC MAP Vision  |  Senior Housing

How Much Future Senior Housing Inventory is Needed to Meet Demographic Demand?

By: Lisa McCracken  |  January 02, 2024

We are all well-aware of the demographic trends unfolding in the U.S. In 2025, the first Baby Boomers will turn 80. Are we prepared for the implications of the aging population and is there enough supply to meet the demand for senior housing & care in the years ahead? Calculations by NIC MAP Vision project the need for an additional 200,000 senior housing units by 2025.

Forgotten Middle  |  Senior Housing  |  assisted living  |  home care

Senior Housing & Care’s Middle Market: Key Takeaways From Housing for America’s Older Adults 2023

By: Lisa McCracken  |  December 07, 2023

This year’s Housing for America’s Older Adults report, produced by the Joint Center for Housing Studies of Harvard University and supported with funding from NIC, includes a special, independent analysis on the middle-market older adult. It underscores that the private and public sectors still have work to do to expand housing access and care choices for middle-income older adults as they age.

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