NIC Notes

Insights in Seniors Housing & Care

Morgan Graphman, Director of Business Intelligence, Ascent Living Communities

Morgan Graphman, Director of Business Intelligence, Ascent Living Communities

Morgan’s journey in senior living started at a young age when she would go to work with her mom, who worked as a physical therapist at a community throughout her career. During high school, she worked as a dining room server in her local senior living community, solidifying her passion through direct daily interactions with residents. Going to college, Morgan knew that senior living was her calling and after graduating first in her class with a degree in Finance she went headfirst into the industry. She started out at a large corporation, immersing herself in all the different operational facets of the business. She then transitioned to Ascent Living Communities and worked at various communities in various roles. She helped Ascent’s growth with community level support with acquisitions and new construction projects. She then transitioned from the community to the home office and now enjoys being able to help Ascent complete portfolio! Within Ascent, Morgan's responsibilities extend across every department. She's instrumental in various capacities, including designing and implementing BI tools to amplify community transparency, collaborating with emerging tech firms to optimize efficiency, and crafting pro-formas and valuations to explore avenues of growth. Outside the office, she loves spending time with her husband and two kids.

Business Environment  |  Ideas and Discussion  |  Senior Housing

Unlocking Success: Navigating the Operator-Owner Relationship

By: Morgan Graphman, Director of Business Intelligence, Ascent Living Communities  |  April 11, 2024

In the dynamic world of senior living, the partnership between operators and owners holds the key to transforming ordinary buildings into vibrant, thriving communities. Operators are tasked with managing relationships with various owners, each with their unique needs, expectations, and strategic objectives. Conversely, owners oversee multiple operators, each bringing their distinct management styles, market insights, and operational approaches to the table.