Building off the momentum, enthusiasm, and focus of NIC’s recently released Middle Market Study, NIC will open and close the 2019 Fall conference with two sessions dedicated to this topic. The study, funded by NIC and conducted by NORC at the University of Chicago, revealed there is a substantial market that private-pay seniors housing currently is not serving. This is the cohort who do not qualify for Medicaid but may not have sufficient resources to pay for private seniors housing as it exists today. More than half of these individuals are projected to have mobility limitations by 2029 and other health care needs.
In mid-July 2019, I had the pleasure of attending the 10th Annual NELS Summit in Washington, DC. NIC is a proud co-sponsor of the three-day event, where emerging leaders in health and aging services can connect with peers, develop their leadership skills, learn about advocacy, and network with industry leaders. The majority of NELS attendees hold Executive Director or Administrator positions at skilled nursing facilities, assisted living and independent living communities, CCRCs, rehabilitation hospitals, affiliated organizations, and home- and community-based services.
The seniors housing resident profile has changed since the industry’s early days in the 1990s. Seniors are generally choosing to enter a community later in life as better medical care and quality of life continues to increase life expectancy. Americans are staying healthier for longer, so it’s not surprising that the industry has observed a gradual increase in a resident’s average age as many are now choosing to enter seniors housing well into their 80s. According to a 2013 study conducted by American Seniors Housing Association and ProMatura Group of 6,858 IL rental customers, only 6% of IL rental customers were under the age of 75.
In NIC’s upcoming Fall Conference, attendees will have the opportunity to learn how to use consumer insights from other industries as they formulate strategies to address some of the challenges facing the seniors housing sector today. The session titled “Activating Consumer Insights: Lessons from Other Industries” is taking place on Thursday, September 12th at 2:15 to 3:30 PM CT and promises to be thought provoking and insightful.