NIC Notes

Insights in Seniors Housing & Care

Economic Trends  |  Ideas and Discussion  |  Seniors Housing

Marketing Strategies: The Pandemic Pivot

By: NIC  |  December 15, 2020

Two educational sessions at NIC Fall Conference address the sales challenge. As an effective vaccine for COVID-19 rolls out, seniors housing operators and owners are hopeful that sales will get a big boost in early 2021. But until then, they still face a challenging marketing landscape as the virus continues to spread amid renewed lockdowns and restrictions. 

COVID-19  |  Seniors Housing  |  Skilled Nursing  |  healthcare

Does Pool Testing Provide a Way to Safely Test Senior Residents?

By: Ryan Brooks  |  December 11, 2020

Senior living providers eagerly await FDA approval of a COVID-19 vaccine and are preparing the logistical plans needed to ensure a fast and efficient process to vaccinate residents. In the meantime, robust testing remains the most effective strategy for protecting residents and staff from widespread infection. To better understand current testing strategies and how they have adapted over time, I spoke with Ed Ward, Vice President of Operations, Kisco Senior Living to learn more about their innovative testing program.

COVID-19  |  Seniors Housing  |  Skilled Nursing  |  healthcare

Update on the 2021 NIC Spring Conference

By: NIC  |  December 11, 2020

2020 has been a challenging year. The seniors housing and care sector was thrust into an adrenaline-fueled, 24/7 pitched battle to protect millions of America’s most vulnerable citizens from the deadly COVID-19 global pandemic. Leaders across the sector have been challenged by regulatory inconsistencies, sweeping changes in public policy, an intense media spotlight, evolving consumer attitudes, changes in healthcare delivery, the implementation of new technology, mental and physical health concerns of staff and residents, and uncertainty in capital markets – just to name a few.

Market Trends  |  Skilled Nursing

Skilled Nursing Occupancy at 74.0% in September: Many properties need more federal funding to survive the pandemic

By: Bill Kauffman  |  December 09, 2020

NIC MAP® Data Service released its latest Skilled Nursing Monthly Report on December 2, 2020, which includes key monthly data points from January 2012 through September 2020.