After the historical occupancy rebound in 2021, current senior housing sales metrics largely reflect pre-pandemic conditions. But as markets return to normal seasonality patterns, sales and marketing strategies should be adjusted based on data-driven insights and away from pandemic occupancy recovery tactics.
NIC MAP Vision clients, with access to NIC MAP® data, attended a webinar in mid-July on key senior housing data trends during the second quarter of 2023. Findings were presented by the NIC Analytics research team. Key takeaways included the following:
Data is more prevalent than ever, but are you confident that you know which data to focus on and how to pull insights from the data to make the best business decisions? If not, I encourage you to join me and other peers at the NIC Data & Analytics Conference.