2020 has been a challenging year. The seniors housing and care sector was thrust into an adrenaline-fueled, 24/7 pitched battle to protect millions of America’s most vulnerable citizens from the deadly COVID-19 global pandemic. Leaders across the sector have been challenged by regulatory inconsistencies, sweeping changes in public policy, an intense media spotlight, evolving consumer attitudes, changes in healthcare delivery, the implementation of new technology, mental and physical health concerns of staff and residents, and uncertainty in capital markets – just to name a few.
The NIC MAP® Data Service recently released national monthly data through September 2020 for actual rates and leasing velocity. In this release, NIC also provided data on three metropolitan areas for which there is enough data to report: Atlanta, Philadelphia, and Phoenix.
For seniors housing and care operators, the battle to protect residents from the deadly COVID-19 global pandemic can get personal. Their experiences, particularly in the early days of the disease’s spread, shed light on the immense effort it has taken to protect America’s most vulnerable elders, and also on the toll that struggle has taken on residents – and staff – alike. The 2020 NIC Fall Conference presented a collection of “Operator Spotlights” designed to provide some first-person insight straight from the leaders who have been facing the pandemic, and its many challenges, every day since it first hit the U.S. Each spotlight focused on not only the challenges faced, but the solutions leaders put in place—short term and long term—to protect their staff and residents from potentially spreading or contracting the disease.