Top 20 firm helps turn obstacles into opportunities. To learn about the direction of the growing firm, Ryan Brooks, NIC senior principal, healthcare strategy, recently talked with three Wipfli healthcare service leaders:
What’s ahead for senior housing and care? Randy Bufford has some thoughts on the topic. As Founder and Chairman of Trilogy Health Services, Bufford is one of the thought leaders attending the 2021 NIC Fall Conference in Houston. The Conference is NIC’s first in-person convening of leaders in senior housing and care since the pandemic began.
The rapid growth of the older population is a bright spot for growth in senior living. But will quality keep pace with this demographic growth? “The workforce is the key to the future,” said Fee Stubblefield, founder and CEO at The Springs Living. Based in McMinnville, Oregon, the company owns and operates 18 senior living communities in the Northwest. Two new developments are underway. “Solving the workforce challenge is the number one issue impacting the quality of senior housing,” he added.
Ever heard of senior housing tourists? No, they’re not busloads of elderly travelers crisscrossing the country to visit assisted living communities. They’re not mature sightseers either, snapping photos of the latest amenity spaces. Instead, senior housing tourists are how Kai Hsiao describes newbie investors, developers, and operators in the senior housing industry, many of whom have failed to appreciate the healthcare aspects of the business.