As the pandemic eases, seniors housing and care operators are looking ahead. What lessons have been learned over the last 15 months to bolster consumer confidence? What strategies will boost occupancy?
NIC provided a grant to NORC at the University of Chicago (NORC) to study the disparate effects of the pandemic on different seniors housing and care settings. The study results have just been released.
Facilitating new connections is a part of NIC’s mission. For many, that means networking at NIC events, such as the upcoming 2021 NIC Fall Conference, or engaging in one of NIC’s many virtual events, such as the highly popular NIC Leadership Huddle series, for live online discussions. For NIC Co-founder & Strategic Advisor Bob Kramer, it’s bigger than that. “When I stepped down as NIC CEO a few years ago, part of my new role, in addition to advising NIC, was to become a scout and an ambassador, identifying and reaching out to potential new partners for seniors housing and care,” Kramer explained. “I was tasked with educating and inspiring prospective new partners and collaborators to understand the potential of working with seniors housing and care – and to help our traditional audiences prepare and plan for the near future.”
The pandemic has thrust healthcare for seniors into the spotlight. The latest NIC Leadership Huddle event, titled, “Value-Based Care: What's in It for Me?” explored how operators and their partners are navigating what is likely to become a new normal: bringing healthcare to seniors where they live. The webinar and discussion explored the argument that–with or without COVID-19–every seniors housing organization must understand how providing access to healthcare services is now a part of their value proposition for both residents and investors.