As we age, where will we want to live? And as importantly, how will we want to live? It’s a decision that faces many of us today, either directly for ourselves or indirectly for our elderly parents. In a recent front-page Wall Street Journal article, Peter Grant drew attention to and rightfully addressed this question, as nearly 13 million older Americans face this decision today and as the massive wave of 72 million baby boomers born between 1946 and 1964 gradually approach the time where post-retirement lifestyle choices will once again need to be made.
As the seniors housing and care industry's leading data provider, NIC tracks occupancy, asking rents, demand, supply, and construction data for independent living, assisted living, memory care, skilled nursing properties—and both for-profit and nonprofit continuing care retirement communities (CCRCs, also known as life plan communities). The following narrative describes CCRC occupancy as of the third quarter 2019, supply and demand, asking rent growth, and construction trends in the combined primary and secondary markets,
A mop and a café might not sound innovative to most seniors housing operators. But when presented with the product development strategy that conceived the successful Swiffer® cleaning tool and the Capital One® banking cafés, attendees at the 2019 NIC Fall Conference learned that the process for true innovation applies across all industries.
Seniors housing properties are aging, and senior consumer tastes are changing. Strong inventory growth in recent years has brought to market new competition for existing buildings—most built prior to the Great Recession. Which markets have the oldest and newest seniors housing stock? Is there a “sweet spot” in terms of building age and occupancy performance? And, what are some of the factors that contribute to strong occupancy in older buildings?