NIC Notes

Insights in Seniors Housing & Care

Active Adult  |  Ideas and Discussion  |  Market Trends  |  Senior Housing

What Do Baby Boomers Want? How to Rethink the Idea of Community

By: NIC  |  January 25, 2022

Baby boomers may not be ready for assisted care, but they may be ready for something else. But what? Do they want an active adult-type development with certain amenities? Or is it more about seeking a place that offers a sense of community and a personalized lifestyle?

Active Adult

The Evolving Senior Housing Resident

By: Jenny Zhao  |  August 13, 2019

The seniors housing resident profile has changed since the industry’s early days in the 1990s. Seniors are generally choosing to enter a community later in life as better medical care and quality of life continues to increase life expectancy. Americans are staying healthier for longer, so it’s not surprising that the industry has observed a gradual increase in a resident’s average age as many are now choosing to enter seniors housing well into their 80s. According to a 2013 study conducted by American Seniors Housing Association and ProMatura Group of 6,858 IL rental customers, only 6% of IL rental customers were under the age of 75.

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