The first segment of this multi-part series established that market studies are a critical component of determining whether a proposed seniors housing property is an attractive investment opportunity. The second segment touched on maximizing accuracy in defining a market area. And the third segment discussed quantifying and qualifying the competitive environment.
In recent blog posts, I’ve given you a “deep dive” into the seniors housing markets in the Southeast, California and Texas. Today, I’ll provide a high level look at the seniors housing market in the Northeast. For an even deeper dive, check out the original article in the May edition of the NIC Insider Newsletter. The Economy. There are six large metropolitan markets among the 31 NIC MAP® Primary Markets in the Northeast. They include Baltimore, Boston, New York, Philadelphia, Pittsburgh and Washington, D.C.
Conducting a Desktop Analysis of the Competition When conducting a market study competitor analysis, many tools and sources of public information are available right from your desktop. The task may seem overwhelming, especially if the market is highly competitive. But here are some best practices to follow: Know what you are looking for Consider why the information is available Think like a prospective resident Organize a collection plan