NIC Notes

Insights in Seniors Housing & Care

Market Trends  |  Seniors Housing  |  Workforce

Understanding Your Market Study: Part 2

By: Lana Peck  |  March 29, 2017

Defining the Market Area The first segment of this multi-part blog series established that market studies require particular attention as a critical component of the seniors housing development planning process. In this second segment, we’ll touch upon common methodologies, and uncover fine points that can increase the accuracy of a market study.

Economic Trends  |  Market Trends  |  Seniors Housing  |  Skilled Nursing

Understanding Your Market Study: Part 1

By: Lana Peck  |  January 25, 2017

Components of Market Analysis for Seniors Housing and Care Market studies are a critical component of the seniors housing development planning process. They’re hard to get right and, unfortunately, extremely easy to get wrong. In this multi-part blog series, I’ll provide the nuances, techniques, and best practices for making your market study a successful tool that helps prevent major project failures and uncover significant opportunities. First up: The integral components of a successful market study.