NIC Notes

Insights in Seniors Housing & Care

NIC MAP Vision  |  Seniors Housing  |  Skilled Nursing

Is the “70/30 Rule of Thumb” in Market  Demand  Studies Accurate?

By: Lana Peck  |  March 17, 2021

Key Takeaway: In absence of local data, feasibility analysts use the so called “70/30” rule, where 70% of a PMA’s potential residents come from within the PMA and the remaining 30% come from outside the PMA. Analysis using VisionLTC data, powered by NIC MAP Vision, shows the story is not that simple.

COVID-19  |  Executive Survey Insights  |  Seniors Housing

Executive Survey Insights | Wave 23: February 22 to March 7, 2021

By: Lana Peck  |  March 11, 2021

“The pandemic has necessitated many changes in the way seniors housing and care operators do business. In the NIC Executive Survey Insights Wave 23 results, respondents were asked to list one of the things that their organization plans to keep doing, stop doing, bring back and further develop. In addition to maintaining COVID-19 and infection mitigation protocols, organizations will continue leveraging virtual technologies for a variety of uses including digital marketing campaigns, entertainment, remote visits, and some activities. With 80% of survey respondents’ residents fully vaccinated on average, seniors housing and care operators are looking forward to bringing back communal dining, group activities, resident/employee gatherings, and discontinuing visitation restrictions, meal delivery, pandemic staff benefits, and frequent COVID-19 testing.”

COVID-19  |  Executive Survey Insights  |  Seniors Housing

Executive Survey Insights | Wave 22:  February 8 to February 21, 2021

By: Lana Peck  |  February 25, 2021

“Positive signals are palpable in Wave 22 results, which reveal upward shifts in organizations reporting acceleration in move-ins and occupancy increases across each of the care segments in the past 30 days. Data compiled in NIC’s Skilled Nursing COVID-19 Tracker clearly illustrates that COVID-19 cases in skilled nursing communities are now falling at a faster pace compared to the U.S. since the launch dates of the Pfizer and Moderna vaccines in long-term care settings, and more organizations with memory care units and/or nursing care beds reported increases in occupancy than decreases since prior to the fall surge of the coronavirus. The Wave 23 survey, currently collecting data, will explore when operators expect their occupancy rates to return to pre-pandemic levels."

COVID-19  |  Executive Survey Insights  |  Seniors Housing

Executive Survey Insights | Wave 21: January 25 to February 7, 2021

By: Lana Peck  |  February 11, 2021

“Significant headway is being made to vaccinate residents and staff in seniors housing and care communities. According to 84 small, medium, and large seniors housing and skilled nursing operators from across the country—ranging in size from single-building operators to operators with hundreds of buildings across their portfolios of properties—considering all care segments, approximately 80% of residents and 50% of staff have received their first dose of the COVID-19 vaccine on average, and about 60% of residents and 45% of staff have received their second dose. While educating and motivating staff to be vaccinated continues to be cited as a challenge, the majority of organizations have not made the vaccine mandatory. Although one-quarter of respondents noted an increase in prospect interest specifically related to the availability of the vaccine, the survey data has yet to show an upward trend in occupancy. It will be interesting to see when the trend begins to reverse with greater penetration of the COVID-19 vaccine in the coming weeks and months.”