Conducting a Desktop Analysis of the Competition When conducting a market study competitor analysis, many tools and sources of public information are available right from your desktop. The task may seem overwhelming, especially if the market is highly competitive. But here are some best practices to follow: Know what you are looking for Consider why the information is available Think like a prospective resident Organize a collection plan
The Labor Department reported on Friday that nonfarm payrolls increased by a seasonally-adjusted 98,000 positions in March, well below the consensus 180,000 estimate. This followed gains of 219,000 in February and 216,000 in January. Revisions to January and February preliminary estimates subtracted 38,000 jobs from what was initially reported. Monthly revisions result from additional reports received from businesses since the last published estimates and from the recalculation of seasonal factors. Over the past 3 months, job gains have averaged 178,000 per month.
Defining the Market Area The first segment of this multi-part blog series established that market studies require particular attention as a critical component of the seniors housing development planning process. In this second segment, we’ll touch upon common methodologies, and uncover fine points that can increase the accuracy of a market study.
NIC has just released its fourth quarter 2016 Skilled Nursing Data Report, which includes key monthly data points from January 2012 through December 2016. The current report is based on data collected monthly, but reported quarterly, from approximately 20 operators and 1,500 properties. The data represents national, aggregate figures. However, NIC plans to grow the data set, adding more operators and properties to produce state-level reports. NIC welcomes the participation of operators nationwide in this confidential data collection process. Participants will receive a free benchmark report every month for their contribution.